Brand Identity for Long Game
Long Game is an app that allows users to enter into a magical game world full of quirky characters and lush landscapes and play their way into achieving personal savings goals IRL! Who said adulting and personal finance had to be dull and boring? We created a new and refined brand identity that reflected Long Game’s core mission - Transforming the financial future of a generation.
Our goal was to look at the overarching story of the brand and distill it’s core ideologies and value propositions to create a mark that represents the brand. After going through a series of workshops we created iterations based on the idea of a journey towards a goal.
The final mark represents growth, progress and a final magical destination.
The underlying story of the brand pointed us towards uncovering an identity that borrows from the fantastical worlds that exist within the app while representing growth and progress.