We are Supernova Design Inc.

Floe Mints

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Overview

Brand design and packaging for Floe Mints.

 

The word Floe refers to a sheet of floating ice. This delectable set of mints come in four distinct flavors of cool. Fusing geometric typography with a minimalist illustration style, we landed on a fresh look that uniquely reflected the Floe Mints brand and product.

 
 
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Crafting the logo

Starting with a bold geometric typeface like Montserrat, we blended it with the celcius sign to communicate the relationship between the wordmark and the intensity of flavors that were labeled by temperature.

 
 
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Feel the freeze

 
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So, how low can you go?

With a unique visual language and story - Floe Mints aims at standing out on the shelf. Neons hues, catchy tag-lines and a fun illustrated universe enhances the quirkiness of the brand and creates a memorable product - that everyone would want to try.

 
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