Brand design and packaging for Floe Mints.
The word Floe refers to a sheet of floating ice. This delectable set of mints come in four distinct flavors of cool. Fusing geometric typography with a minimalist illustration style, we landed on a fresh look that uniquely reflected the Floe Mints brand and product.
Crafting the logo
Starting with a bold geometric typeface like Montserrat, we blended it with the celcius sign to communicate the relationship between the wordmark and the intensity of flavors that were labeled by temperature.
Feel the freeze
So, how low can you go?
With a unique visual language and story - Floe Mints aims at standing out on the shelf. Neons hues, catchy tag-lines and a fun illustrated universe enhances the quirkiness of the brand and creates a memorable product - that everyone would want to try.